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That gives imagination to consumers and injects new ideas into fashion brands and retailers to rethink their business and sales models. Leveraging AI in fashion, therefore, offers many untapped opportunities for fashion retailers." The deployment of FashionAI in a concept store is the latest showcase of how New Retail technologies can breathe new life into traditional offline retailing. New Retail is Alibaba's concept to seamlessly integrate online shopping and offline commerce to provide consumers with the ultimate of ease, convenience and choice. New Retail Experience Powered by Alibaba FashionAI AI-based mix-and-match suggestions: The FashionAI technology can identify the fashion elements including colour, styles, attributes (such as short or long sleeves, round or V-neck neckline) of a particular fashion item picked up by a customer, and provide AI-based mix-and-match recommendations on the smart mirror inside the store. The mirror also has a "Taobao Wardrobe" section, which shows the possibility that consumers can find matching pieces from the GUESS line inside the store for any of their previously purchased items on Taobao or Tmall, China's biggest C2C and B2C retail platforms, respectively. Smart lock to capture consumers' preference: A smart lock equipped with Gyro-sensors, Bluetooth Low Energy (BLE) chip and Radio-frequency identification (RFID) chip will be attached to each fashion item. Garments and accessories touched or picked up by consumers will be automatically displayed on the RFID-enabled magic mirror nearby. New fitting experience: The FashionAI concept store offers a new fitting experience. After consumers select any items on the smart mirror that they want to try out, the retail staff will be alerted by the in-store system and then prepare garments and accessories in the fitting area for consumers, avoiding the hassle of having to lug multiple products and sizes into the room. The purchase record in the offline store will be automatically reflected on consumers' mobile Taobao or Tmall accounts, so consumers can find even more mix-and-match recommendations from other brands in Taobao and Tmall, expanding the recommendation capability beyond the limits of an offline store.
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